MAGIC: THE GATHERING

Hasbro's first $1 Billion Brand

 

WHAT IS MAGIC: THE GATHERING?

MAGIC: THE GATHERING is the original collectible card game, and its rewarding and strategic gameplay, compelling characters, and fantastic Multiverse have entertained and delighted fans for more than 30 years. With more than 50 million fans to date, MAGIC is a worldwide phenomenon published in more than 150 countries.

  • Created in 1993, MAGIC: THE GATHERING is the world’s first trading card game.
  • Highly strategic gameplay that is customizable to any individual’s playstyle.
  • Played by over 50 million players to date globally; over 17 million registered digital players with MTG ARENA.
  • Sold mainly through hobby stores, MAGIC has developed a vibrant global community through The Wizards Play Network (WPN), the fastest growing and most important channel for the brand.

In Store Play image

 

PLAYER DEMOGRAPHICS

  • The average tabletop player is ~30 years old; the majority range from 13-45 years old.
  • One-third of players have been playing less than three years; one-third have been playing for up to ten years; one-third have ten + years’ experience playing the game.

Magicon Chicago event image

 

FINANCIALS

  • MAGIC: THE GATHERING first crossed $1 billion in annual revenue in 2022
  • Total MAGIC revenue was $1.72 billion across all expressions (tabletop and digital) FY 2025.
  • Tabletop MAGIC’S six largest releases to date—Marvel Super Heroes [2026], Avatar: The Last Airbender [2025], Final Fantasy [2025], Modern Horizons 3 [2024], The Lord of the Rings: Tales of Middle-earth [2023] and Modern Horizons 2 [2021] -- have each surpassed $200 million in lifetime revenue.
  • Growth in 15 of the last 17 years (2009-2025).
  • MAGIC: THE GATHERING has grown at a 17% CAGR since 2009.

 

LEARN MORE

Across in-person tabletop games, online with your computer, or through your mobile phone or tablet, there are so many other players you'll never play the same game twice. Jump in and start playing Magic now!