The fun-filled game of suspense available in new markets Fall 2015
PAWTUCKET, R.I.--(BUSINESS WIRE)--
After hearing the call from fans worldwide, Hasbro, Inc., (NASDAQ: HAS)
today announced it has acquired the rights to manufacture and distribute
the PIE FACE game. Under license from Rocket Games, Hasbro will launch
the PIE FACE game in multiple markets including the U.K. and U.S. this
fall. The excitement around the PIE FACE game heightened earlier this
year after a video of a grandfather and grandson playing the game became
a viral sensation with more than 88 million views.
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![Hasbro to bring the hilarious and nail-biting PIE FACE game to families around the globe. (Photo: Bu ...](http://mms.businesswire.com/media/20150608005091/en/471241/4/Pie_Face_Game_Image.jpg)
Hasbro to bring the hilarious and nail-biting PIE FACE game to families around the globe. (Photo: Business Wire)
"We saw the overwhelming response to the video of a family playing the
PIE FACE game on social media and heard from many of our fans asking for
the game," said Jonathan Berkowitz, vice president of global marketing
and strategy for Hasbro Gaming. "We are always listening to our fans to
deliver the most exciting and fun gaming experiences, and thanks to the
team at Rocket Games, we are thrilled to bring the game to new markets
in just a few months."
The PIE FACE game is a simple to play game that brings friends and
family together for laugh out loud moments. Players load the arm with
whipped cream (not included) or the included sponge and take turns
sliding their head through the mask and spinning the spinner. Players
turn the handle the number of times indicated on the spinner and the
tension on the arm will build -- suddenly someone will be surprised with
a face full of whipped cream.
The PIE FACE game includes the throwing arm, chin rest, splash guard
mask, spinner and sponge. Available for ages 5 and up, the PIE FACE game
will be available in the U.S. in October for an approximate retail price
of $19.99 at most major retailers nationwide and at HasbroToyShop.com.
The PIE FACE game was previously distributed by Esdevium Games, a
UK-based distributor of games, collectibles and toys both domestically
and across Europe.
About Hasbro
Hasbro (NASDAQ:
HAS) is a global company committed to Creating the World's Best Play
Experiences, by leveraging its beloved brands, including LITTLEST PET
SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH,
TRANSFORMERS, and premier partner brands. From toys and games,
television programming, motion pictures, digital gaming and a
comprehensive lifestyle licensing program, Hasbro fulfills the
fundamental need for play and connection for children and families
around the world. The Company's Hasbro Studios creates entertainment
brand-driven storytelling across mediums, including television, film and
more. Through the company's commitment to corporate social
responsibility, including philanthropy, Hasbro is helping to build a
safe and sustainable world and to positively impact the lives of
millions of children and families every year. Learn more at www.hasbro.com and
follow us on Twitter (@Hasbro & @HasbroNews).
PIE FACE, ROCKET GAMES and logo are trademarks of Rocket Games. © 2015
Rocket Games.
HASGP
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Hasbro PR
Jen DeAngelis, 401-727-6833
jen.deangelis@hasbro.com
Source: Hasbro, Inc.
News Provided by Acquire Media