Product Line Fueled By Upcoming Major Motion Picture in 2013 to
Include KRE-O STAR TREK Building Sets and More
PAWTUCKET, R.I.--(BUSINESS WIRE)--
Hasbro,
Inc. (NASDAQ: HAS) announced today it has entered into agreement with
CBS Consumer Products to manufacture and globally market a variety of
products based on the STAR TREK property beginning in 2013. The
toy line will launch in support of the STAR TREK movie sequel
from Paramount Pictures, which will open May 17, 2013.
Leading the product offering from Hasbro will be a line of premium KRE-O
STAR TREK building sets featuring fantastical spaceships and
legendary characters from the franchise. The KRE-O STAR TREK sets
will offer high-quality KRE-O bricks as well as new KREON figures in the
likeness of popular characters. Among its additional new play
experiences, Hasbro will also offer robust line of roleplay toys for
kids and fans to act out the intergalactic saga as well as select new
figures.
"The STAR TREK property is an entertainment giant known by
millions across the globe and Hasbro is thrilled to be working with CBS
Consumer Products to bring the franchise to life in toy form," said John
Frascotti, chief marketing officer, Hasbro, Inc. "As a global branded
play company, Hasbro delivers the best properties in a variety of
formats to consumers around the world. We're excited to offer fans the
opportunity to experience icons of STAR TREK in exhilarating new
ways with our KRE-O building sets as well as with new roleplay items and
more."
"Hasbro and STAR TREK have always been known as innovative
brands," said Liz Kalodner, Executive Vice President and General Manager
of CBS Consumer Products. "Bringing them together in this new toy line
will give fans of the entire STAR TREK franchise new ways to
experience the final frontier, including the first complete construction
program."
STAR TREK will mark the third major entertainment property to be
featured in the KRE-O line from Hasbro. The Company successfully
introduced the KRE-O brand in 2011 with building sets featuring its
globally popular TRANSFORMERS
characters. In 2012 Hasbro continues the KRE-O TRANSFORMERS line and is
introducing KRE-O BATTLESHIP
building sets based on its gaming property and upcoming live action
movie BATTLESHIP,
from Universal Pictures. More details about Hasbro's STAR TREK
product offerings will be announced at a later date.
About Hasbro
Hasbro,
Inc. (NASDAQ: HAS) is a branded play company providing children and
families around the world with a wide-range of immersive entertainment
offerings based on the Company's world class brand portfolio. From toys
and games, to television programming, motion pictures, video games and a
comprehensive licensing program, Hasbro strives to delight its customers
through the strategic leveraging of well-known and beloved brands such
as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY,
G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro's
multi-platform joint venture with Discovery Communications (NASDAQ:
DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of
The Hub is www.hubworld.com.
The Hub logo and name are trademarks of Hub Television Networks, LLC.
All rights reserved.
Come see how we inspire play through our brands at http://www.hasbro.com.
© 2012 Hasbro, Inc. All Rights Reserved.
About CBS:
CBS Consumer Products manages worldwide licensing and merchandising for
a diverse slate of television brands and series from CBS, CBS Television
Studios and CBS Television Distribution, as well as from the company's
extensive library of titles, Showtime and CBS Films. Additionally, the
group oversees online sales of programming merchandise. For more
information, visit www.cbsconsumerproducts.com.
HAS-B
Hasbro, Inc.
Daniel Benkwitt, 401-727-5318
dbenkwitt@hasbro.com
Source: Hasbro, Inc.
News Provided by Acquire Media
